Understanding List Statistics
Sendloop provides you very useful statistics and reports about your subscriber lists. In this way, you can know what’s going on about your subscriber lists.
You can improve your newsletter campaigns based on these statistics and increase your conversion rate.
To access subscriber list statistics, go into one of your subscriber lists.
Subscriber Activity
You will see two charts in subscriber list overview screen:
The bar chart displays the subscription and unsubscription activity for the last 30 days. Hover your mouse icon to bars to see their values.
On the right side, you will see two pie charts. These charts give you an idea about subscriber status of your list. Less bounced subscriber means more active lists. Please note that if you have high amount of bounced subscribers, you must definitely consider udpating your subscriber data by contacting them individually and getting their new email address with permission.
Otherwise, bounced subscribers may cause your account to get suspended.
Total Subscribers
On the left top of the subscriber list overview screen, you can see the number of active subscribers (subscribers that are not bounced or unsubscribed - ready to receive emails):
Statistics Overview
To see more detailed statistics about your subscriber list, click “Statistics Overview” link under total number of your subscribers.
On the left side, you will see your subscriber list advisor. This part gives you an idea about the best days of opening / link clicking:
Sendloop analysis your subscriber list activity based on previously sent campaigns and suggests you the best days to send your campaigns for highest open rate or link clicking.
On the right side of the page, you can see 5 charts which display the following data:
- Email Opens: Number of people who opened newsletter campaigns sent to this subscriber list. Hover your mouse icon above lines to see unique and total vaues.
- Link Clicks: Number of people who clicked at least one link in your newsletter campaigns sent to this subscriber list.
- Email Forwards: Number of people who have forwarded your newsletter campaigns to their friends by using Sendloop’s forward-to-friend functionality.
- Browser Views: Number of people who couldn’t see your HTML newsletter properly on their email clients and clicked ‘View this email in your web browser’ link.
- Subscription and Unsubscriptio Activity: This bar chart gives you an idea about subscriptions and unsubscriptions occurred in the last 30 days.
